I'm Byron Penney. Primarily a Brand Strategist, Brand Auditor and Creative Director for Consumer and Trade Marketing. Thanks and enjoy your visit.
Hello, I'm Byron Penney.
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WHAT DO YOU DO?
To some it's magic. It's usually called Creative Direction, Brand Strategy and Design. My experience resides with global brands across multiple channels, categories, demographics and platforms. My perspective is shaped by the breadth of that experience in trade and consumer marketing including digital, events and experiences, and product development. My success has come from collaborating, creating, and enhancing diverse brands. I’m most interested where people, process, creativity overlap. Your needs are hopefully represented here. Either way, let's talk.
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WHAT HAVE YOU DONE?
CREATIVE DIRECTOR • ART DIRECTOR GRAPHIC DESIGNER • FASHION DESIGNER
Designed, developed and directed brands, creative strategies, marketing materials, digital media and apps, print, consumer product design, advertising, events, style guides, packaging, p.o.p., and product production checks in Hong Kong and Taipei...
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WHO DID YOU DO IT TO?
CREATIVE DIRECTOR, ART DIRECTOR, DESIGN
Paramount, Viacom/MTV Networks, Nickelodeon, Nick Jr., BET, VH1, MTV, Comedy Central, Spike, Disney, FreeForm (previously ABC Family), Fuse, Earl Jean, Mavi, NFL, NBA, MLB, and Marvel
FASHION DESIGN, DESIGN ASSISTANT
Gap, Gap Kids, Geoffrey Beene Couture (Alber Elbaz), Limited Brands
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WHO DO YOU THINK YOU ARE?
Serious about my work but NOT about myself. Life is amazing and I’m very grateful to experience the highs and lows that have balanced my life. Looking forward!
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YOUR STRENGTHS?
CREATIVE VISION: My "Wizard Eyes" see trends, alignment, and narratives.
LEADERSHIP: Hands-off teamwork! Left hand to clear obstacles. Right hand points ever forward.
LISTENING: Despite the ringing in my ears, I have ears for a good story, emotional connection, detail and music.
FINDER of CONNECTIONS: 2+2=5
MULTIDISCIPLINARY: I drape, draw, pluck, noodle, scat, build, craft and play. It sometimes inspires something fresh.